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Hi there when I first ordered this product back in 2022 it was a much more deep red in color with more potency of the seabuckthorn ingredient. I have purchased it again the beginning of 2025 and I noticed a huge change in color but paid it no mind and ordered again recently, now It's almost light yellow color and is not giving the results it gave with the deep red color and higher seabuckthorn potency. Did you all change the formula?
Hello, the decision to lighten the oil's color stems from multiple feedbacks received from our customers, highlighting concerns about skin staining. In response to this input, we started to use less mature sea buckthorn berries. These berries naturally contain fewer carotenoids, which contribute to the oil's color. Using less mature berries in our production process, we've achieved a lighter hue while maintaining the same exceptional quality and nutrient profile of our sea buckthorn oil. Our internal testing confirmed that oil's texture and smell were not affected.
We believe this decision will offer our customers an even more enjoyable and beneficial experience.